Will Video Kill the Classroom Star? The Threat and Opportunity of MOOCs for Full-time MBA Programs

New research by Christian Terwiesch, Andrew M. Heller Professor and Co-director of the Mack Institute, and Karl Ulrich, CIBC Endowed Professor and Vice Dean of Innovation at the Wharton School, examines the emergence of the Massively Open Online Course (MOOC) and its impact on business schools. 

Prior to the 20th century, entertainment was predominantly delivered via live performances. The advent of motion pictures fundamentally altered the entertainment industry: Why go and see a local clown in the town square if you can watch one of the best in the world on the big screen? With the advent of online instructional technology, will classroom instruction undergo a similar transformation?

Link to the full interview

Originally published on Wharton.upenn.edu