Behind the Machine's Back: How Social Media Users Avoid Getting Turned Into Big Data

Social media companies constantly collect data on their users because that's how they provide customized experiences and target their advertisements. All Twitter and Facebook users know this, and there is a broad array of feelings about how good or bad the persistent tracking of their social relationships is. What we do know, though, is that—when they want to—they are aware of how to go behind the machine's back. They know how to communicate with just the humans without tipping their intentions to the algorithm.

Originally Published in The Atlantic

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