Survey: 1 in 3 fitness tracker owners stopped using them this past year

Two recent surveys, one from activity tracker maker Withings and the other from research firm IDC Health Insights asked consumers about their engagement with connected health devices.

In the IDC survey, the research firm found that one out of three consumers who own fitness trackers stopped using their devices in the past 12 months. IDC adds that to maintain consumers’ engagement with these devices, there needs to be more education on the benefits of health devices and activity trackers.

Originally published on MobiHealthNews

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