Twitter just unveiled a new incarnation of its popular microblogging service, and it isn’t exactly a big step forward. Basically, it’s a Twitter that looks more like Facebook, and though that makes good sense for Twitter as a company, it doesn’t change a whole lot in the larger world of online user experience.
But the day before the arrival of its new redesign, Twitter made a far more interesting move, acquiring a tiny startup that offers an entirely new interface on your smartphone screen. This startup is called Cover, and though Twitter isn’t saying what it will do with the company, Cover’s technology opens the door to several new ways Twitter could more closely tie its microblogging service into your smartphone and other devices. It could not only push the service to the front of your OS, but extensively tailor the service to where you are and what you’re doing. In short, it could provide Twitter with a redesign that actually pushes the ball forward.
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Originally published in Wired.
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