The Cofounder Of 23andMe’s Next Project: Mining Your Quantified Self

Online forums are overflowing with people’s burning health questions and anecdotal advice: “What are the long-term effects of running?” and “Can I turn myself into a morning person?”

This is why the rise of wearable technology that tracks everything from our footsteps to our sleeping habits has a far bigger potential than just quantifying the “self.” The next phase could turn everyone and anyone into a researcher who can help answer health and wellness questions that even doctors aren’t too sure about.

Linda Avey, a health startup veteran who co-founded of 23andMe--the company that made the idea of exploring one’s genome appealing to mainstream consumers, has been quietly thinking about this problem for the last two years.

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Originally published on Fast Company