Facebook Acquires Moves, a Fitness Tracking App

Facebook Messenger. WhatsApp. Paper. Instagram. And now: Moves.

Facebook announced Thursday that it has acquired Moves, a popular fitness tracking app, as part of its broader strategy to operate a set of standalone applications in addition to the flagship Facebook app.

“As part of Facebook’s multi-app strategy, we’re excited to announce that the popular Moves app will be joining Facebook’s suite of applications," a Facebook rep said in a statement provided to Mashable.

The app launched for iPhone in early 2013 and is also available on Android. It has reportedly been downloaded more than 4 million times, and will continue to operate as a standalone app, while some members of its team join Facebook at its headquarters in Menlo Park, Calif.

Full article here.

Originally posted in Mashable.