Thursday, August 21, 2014

What's behind the challenge

By now, most people have seen friends or celebrities pour buckets of ice water over their heads as part of the "ice bucket challenge" for amyotrophic lateral sclerosis (ALS), the neurodegenerative condition also known as Lou Gehrig's disease.

This behavior has gone viral and taken over Facebook to an extent rarely achieved by health-care topics. Reflecting on why is important, because health systems working on topics ranging from colorectal screening to vaccinations have much to learn from this campaign.

via Philly.com

Read the full article here. 

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