In a previous entry, I talked about how engaging people in technology requires supporting their basic needs of competence, autonomy, and relatedness. This is all described by the Self-Determination Theory of motivation. I’ve found working in health care technology that of these three needs, it can be most challenging to support people’s feelings of relatedness.
The reasons why are varied. One reason is that the most obvious solution to supporting relatedness, social media, is difficult to implement meaningfully in a health intervention. It’s not enough to simply give people a forum to share information; doing so must provide them with some sort of benefit, be it advice on working toward a goal, encouragement from others, or a challenge to try a new approach.
Originally Published in Wired
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