Today, we live in a world of data. Twenty years ago, we didn’t. Just as computing power has exponentially increased over the last 50 years, doubling every two years or so, the amount of computational data has been doubling at a similar rate. Ninety percent of all the data in human history was created in the last two years. And the advent of “big data” brings with it such scary and Orwellian doings as Facebook conducting mood experiments on its users.
OkCupid founder Christian Rudder jumped to Facebook’s defense on Monday, talking about how the online dating service had conducted similar experiments on its millions of users, including lying to them about how well-matched they were with potential dates. (People weren’t quite as outraged as they were with Facebook, possibly because, in the words of Gawker’s Jay Hathaway, “Online dating already feels like consenting to participate in a social experiment.”)
Originally Published on Slate
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