Originally published in The Wall Street Journal
A roundup of the latest news and research on health and social and mobile media.
Showing posts with label pharma. Show all posts
Showing posts with label pharma. Show all posts
Wednesday, July 30, 2014
Researchers Fret as Social Media Lift Veil on Drug Trials
Drug makers and researchers are increasingly concerned that online chatter could unravel the carefully built construct of the clinical trial, and perhaps put patients in danger. They worry that patients may drop out if they suspect they aren't getting the drug being tested, or may report symptoms inaccurately because of the influence or suggestions of others in the trial.
Wednesday, June 18, 2014
U.S. FDA proposes social media guidelines for drug industry
The U.S. Food and Drug Administration on Tuesday issued proposed guidelines for the pharmaceutical and medical device industries for posting information on social media networks and correcting misinformation posted by others.
The long-awaited guidance would effectively limit the amount of product advertising a company can do on sites where character space is limited, such as Twitter.
The proposal would require companies to post both the benefits and the main risks associated with a product, potentially with a hyperlink taking the reader directly to a more detailed list of risks.
The long-awaited guidance would effectively limit the amount of product advertising a company can do on sites where character space is limited, such as Twitter.
The proposal would require companies to post both the benefits and the main risks associated with a product, potentially with a hyperlink taking the reader directly to a more detailed list of risks.
Originally published on Reuters
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