In 2010 Christian Rudder, one of the founders of OKCupid, started a blog to accompany his massively popular dating site. Called OKTrends, it was an under-the-hood look at the vast amounts of self-reported data he and his colleagues had access to as the administrators of a site where millions of people answered extensive questionnaires, filled out in-depth profiles, and messaged potential partners.
On OKTrends, Rudder made ample use of his Harvard math degree, pumping out pie charts and line graphs to bolster observations like, "heavy Twitter users masturbate more often" than light Twitter users and "black people are more than twice as likely to mention their faith in their profiles" as people who identify as white, asian, or hispanic. But the much-loved blog went dormant after less than 12 months.
Originally Published at The Verge
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