Social media, including Facebook and Twitter, is fast becoming an important tool in health care. In editorials, essays, and blogs, physicians have been urged to become active participants in social media as a form of engagement with the larger health community, patients, and peers [1], and as a way to “start an online dialogue” with policy makers and stakeholders [2]. Twitter, the microblogging medium, has been hailed as “an essential tool for every physician leader” [3], one that is “crucial to the development of medicine today” [4], and “just what the doctor ordered” [5].
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Originally published in JMIR
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